With the vast amount of information about search engine optimization available on internet, one tends to get confused on what strategy should be applied in order to optimize a website. Here I am going to talk about how to promote website with different strategies that most SEO Consultants apply in their packages. I will tell you 6 best SEO strategies that will cover most of the website optimization methods you should know.
1. Web Directory Submission:
Web directory submission is one of the easiest way to get permanent one way back links for your website. You can easily search a list of top web directories in Google or Wikipedia that have page rank 3 or more. Submitting your website to higher page ranked web directories will give your website improved appearance in search engine page results. Kindly note that you do not submit your website to a huge collection of web directories at the same time making your submission look like spam. Consider quality submission by submitting your website to top 100 directories. Search engines certainly look for the quality and not the quantity of the back links your website gets.
2. Article Submission:
Many people believe article submission is a very tedious job. This is because not everyone has the ability to write meaningful articles. But in my opinion article submission is a very consistent way of optimizing your website. Search engine crawlers simply delight in crawling through some of the top article directories. All you have to do is take some time out and write an appropriate article parallel to your website category and submit them to article directories. Even if you do not approach any other methods described here but this, your website will still have better chances to appear on top of the search engine result pages.
3. Social Bookmarking:
The primary reason why search engines are attached to social bookmarking websites is because all the entries in social bookmarking websites are done by humans. The second reason is because social bookmarking websites are updated in real time. Search engine crawlers often crawl through these websites for real time updates. Few of the social networking sites have also started real time search facility, e.g. Twitter, Facebook and Propeller. Moreover, these websites have millions of users registered. By bookmarking your website here, your website gets round the globe exposure. You can also build a group of your interest and promote your website for free.
4. Pay Per Click:
Pay Per Click, commonly referred to as PPC is an advertising model where you advertise your website and pay only when someone clicks on your advertisement. Google AdWords is one of the most popular PPC service provider. If you are a beginner, all you have to do is to register for Google AdWords campaign, build an advertisement and set your monthly budget. You will be charged only when your ad gets clicked. There are many other PPC service providers who charge on monthly basis, e.g. Anoox. You have to pay a flat monthly fee for a specific keyword, no matter how many times it gets viewed or clicked. However, the advertising network varies with one another.
5. eMail Marketing:
Email marketing is a sure way to catch up to your buying customers. Users subscribe to your email subscription only because they are interested in your product or service. For this reason your website must have email subscription option. You can sign up for Feedburner or many other free email subscription services. They create a feed for your website and whenever your website is updated, they automatically send an email to your subscribers letting them know about the updates.
6. News Letters:
Growing business websites must issue news letters regularly. There are many customers who are interested in a field of your business but are not interested to buy products you are currently selling. But they may be interested in future for other products you may sell. So keeping such customers updated about your new products with news letters is very crucial. You can buy low-cost news letter software to send out weekly or monthly news letters. Most of the software providers give an option to try their software free for 1 month.
You can practice first 3 methods completely free for your website promotion. The other 3 methods require some investment. You just have to manage a budget to optimize your website and make an action plan to carry out all 6 strategies mentioned here. By following these strategies you can get your website on top of the search results and generate a huge traffic.
Gagan Shridharani is the owner and manager of Promote My Website, an online SEO Company. For an affordable search engine optimization for your website, visit: http://www.promotemywebsite.in
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